The Innovative Granite Group Marketing Difference

The Innovative Granite Group Marketing Difference

At Innovative Granite Group, we understand that getting the word out is about more than just listing your home on the Multiple Listing Service (MLS). We leverage a comprehensive marketing strategy that taps into every available channel to ensure your property receives maximum exposure.

Our approach spans online, print, and social media, all designed to engage potential buyers across multiple platforms. From professional photography to captivating videos and informative brochures, every marketing material we create is top-tier and crafted to make your property stand out.

The Key Steps in Our Marketing Strategy

High-Quality Photos:
In today’s market, professional-grade photography is essential to attracting buyers. We guarantee that only the best, high-resolution photos will represent your home, highlighting its best features and showcasing it in the best light.

3D Virtual Home Tour (For Select Properties):
Our 3D virtual home tours offer prospective buyers an immersive, interactive experience that allows them to explore your property from every angle. This technology also includes a floor plan view, helping buyers visualize the space and layout before visiting in person.

Drone Photography (For Select Properties):
To provide a comprehensive view of your property and its surroundings, we offer stunning drone photography. This aerial footage captures the full scope of your home, the grounds, and the neighborhood, giving potential buyers a broader perspective of the property.

Online Presence:
With 93% of homebuyers starting their search online, a strong digital presence is crucial. At Innovative Granite Group, we ensure that your property is visible to the widest audience possible, reaching buyers where they are searching most. From our website to online real estate platforms, we connect with buyers through targeted online marketing.

What We Provide

• Website Marketing: Our website is updated hourly with the latest listing details and is syndicated to over 900 real estate search sites, ensuring maximum visibility. Plus, our mobile-friendly version allows potential buyers to browse on the go.

• Email Marketing: We send email blasts to over 900 real estate agents in the Lakes Region Board of Realtors, and to more than 2,000 potential buyers, keeping your property top of mind.

• Email Newsletters: Sent quarterly, our newsletters reach existing clients, prospects, and website leads from major sites like Realtor.com, Zillow, and Trulia, ensuring we stay connected with interested parties.

• Social Media Marketing: We utilize Facebook and other social media platforms to showcase your property with engaging short videos and targeted advertising, reaching a demographic that matches your buyer profile.

• MLS & IDX Syndication: Your listing is available on the MLS, giving it exposure to hundreds of real estate agents and agencies across Maine, NH, VT, and MA. Through IDX exchange, your listing is also displayed on other agents' websites, maximizing its reach.

Print Media Strategy

• Print Advertising: We also use targeted print advertising in local publications, ensuring that we reach buyers who prefer traditional methods of home search.

• In-House Brochures: Our brochures are easily updated to reflect changes in prices, photos, or content, and are distributed throughout the Newfound area for ongoing exposure.

At Innovative Granite Group, we believe in using every tool in the marketing toolbox to get your home in front of the right buyers. Whether online or in print, we provide exceptional service and marketing expertise to ensure your home sells for the best possible price.